User-Centered Design
- Questions
- Why focus on the user?
- What affects the user?
- How can we serve the user?
- What is going on in the medium of the Web?
- Design
- Understand user needs and experience
- Tailor medium to meet user needs: aesthetics, navigation
- Suppress non-user issues: organizational politics, egos of developers, technological hype
- Testing
- What is your metric for effectiveness?
- Focus groups, surveys, feedback
- Continuous improvement