For example, a web's
purpose statement might be "to
provide information about our company's new line of
modems" and this web's audience definition might
be "prospective customers."
The objective list for this web might be:
The objective list may change as the purpose of the web changes or information about the audience changes.
Key Objective Practices
- Make your objectives as specific as possible.
- List only objectives that you can meet well.
- Research competitor webs who may share some of your same objectives.