The objectives list defines the specific goals for a web to accomplish. Based on the purpose statement and audience definition of the web, you can list the specific information, communication, or activity your web will support.

For example, a web's purpose statement might be "to provide information about our company's new line of modems" and this web's audience definition might be "prospective customers." The objective list for this web might be: List the pictures, prices, schematics of all of our modems. Provide ordering and service information. Provide background (domain) information about modems to interest prospective customers and help them user our products.

The objective list may change as the purpose of the web changes or information about the audience changes.

Key Objective Practices

• Make your objectives as specific as possible.
• List only objectives that you can meet well.
• Research competitor webs who may share some of your same objectives.

Key Objective Resources

• Keyword and subject searching resources: for researching competitor sites.