The New York Capital District chapter of the American Marketing Association
Thursday, August 8, 1996
Rensselaer Polytechnic Institute, Troy, New York, USA
Thursday, August 8, 1996
Rensselaer Polytechnic Institute, Troy, New York, USA
Marketing on the Web
- The Internet and Web
- A New Medium
- Used for Information, Communication, and Communities
- Attractive demographics and marketplace that you can reach at relatively low cost
- Business Use of the Web
- Break
- Becoming an Information Provider
- Web Marketing Case Study
- Web Technologies: Past, Present, and Future