Lakefront Station The Hop's Lakefront station's platform is in the transit concourse of The Couture residential tower at the east end of E Michigan St near Milwaukee's Lakefront. The Lakefront station is the easternmost station of the Lakefront Line, so The Hop arrives from the west (from the Michigan at Jackson platform) along E Michigan St and turns south into the transit concourse (under the building structure of The Couture) to its platform. The Hop departs the Lakefront Station platform to the south and once outside of The Couture, The Hop turns back west along E Clybourn St to its Clybourn at Jefferson platform.

Area Maps: OpenStreetMap / Google / Bing

Dining and Drinks

• The Couture Retail, 909 E Michigan St: located at the Lakefront; expected 42,000 square feet of retail space across the first four floors of the building; expected restaurants
• US Bank Center, 777 E Wisconsin Ave: 42-story building, the tallest in Wisconsin, 601.0 feet, 183.2 meters, completed 1973; Galleria Level restaurants
• Rare Steakhouse, 833 E Michigan St: fine dining, steaks aged in-house, certified sommeliers
• Stella Van Buren, 550 N Van Buren St: fine dining; Italian-meets-American
• Harbor House, 550 N Harbor Dr: fine dining right on Lake Michigan
• Colectivo Coffee at US Bank Center, 777 E Wisconsin Ave: cafe in the galleria level of the US Bank Center
• Bartolotta's Downtown Kitchen, 777 E Wisconsin Ave: cafeteria in the galleria level of the US Bank Center
• Betty Brinn Children's Museum, 929 E Wisconsin Ave: interactive exhibits and educational programs; literacy, math, science; Betty's Beans and Books cafe
• Discovery World, 500 N Harbor Drive: educational, cultural, and environmental experiences; Hands-on exhibits, fresh water and salt water aquariums, interactive educational programs, media and distance learning labs, digital theaters, live performance theater; on the lakefront; cafe; gift shop; see photo album page
• Milwaukee Art Museum, 700 N Art Museum Drive: lakefront art museum providing a collection and special exhibits; building is notable for its Calatrava-designed addition opened in 2001; onsite dining and cafe; gift shop; see photo album page

Shopping

• The Couture Retail, 909 E Michigan St: located at the Lakefront; expected 42,000 square feet of retail space across the first four floors of the building; expected restaurants
• Kloiber Jewelers, 777 E Wisconsin Av, galleria level: fine jewelers
• Discovery World, 500 N Harbor Drive: educational, cultural, and environmental experiences; Hands-on exhibits, fresh water and salt water aquariums, interactive educational programs, media and distance learning labs, digital theaters, live performance theater; on the lakefront; cafe; gift shop; see photo album page
• Milwaukee Art Museum, 700 N Art Museum Drive: lakefront art museum providing a collection and special exhibits; building is notable for its Calatrava-designed addition opened in 2001; onsite dining and cafe; gift shop; see photo album page

Performing Arts

• Maier Festival Park, 200 N Harbor Dr: Summerfest grounds; large music festival, ethnic festivals, other festivals at various times througout the year; lakefront walkway and children's play area near lakefront

Parks / Open Space / Greenspace

• Maier Festival Park, 200 N Harbor Dr: Summerfest grounds; large music festival, ethnic festivals, other festivals at various times througout the year; lakefront walkway and children's play area near lakefront

View / Photo Oppportunity

• Port of Milwaukee Pier Wisconsin Cruise Dock, 500 N Harbor Drive: walkway along lake pier; docking area for visiting cruise ships; see album page

Lakefront Station Hotel / Lodging

• The Westin Milwaukee, 550 N Van Buren St: 9-story hotel, 114.6 feet, 34.9 meters, completed 2017

Museum

• Betty Brinn Children's Museum, 929 E Wisconsin Ave: interactive exhibits and educational programs; literacy, math, science; Betty's Beans and Books cafe
• Discovery World, 500 N Harbor Drive: educational, cultural, and environmental experiences; Hands-on exhibits, fresh water and salt water aquariums, interactive educational programs, media and distance learning labs, digital theaters, live performance theater; on the lakefront; cafe; gift shop; see photo album page
• Milwaukee Art Museum, 700 N Art Museum Drive: lakefront art museum providing a collection and special exhibits; building is notable for its Calatrava-designed addition opened in 2001; onsite dining and cafe; gift shop; see photo album page

Financial Services

• US Bank Center, 777 E Wisconsin Ave: tallest building in Wisconsin; muti-use office tower; US Bank branch office on ground floor off Wisconsin Avenue; other tenants in building, including Baird Capital Partners

Pier

• Port of Milwaukee Pier Wisconsin Cruise Dock, 500 N Harbor Drive: walkway along lake pier; docking area for visiting cruise ships; see album page

Walks From This Area

• Walk to Maier Festival Park (Summerfest grounds) North Gate, from the north side of The Couture on Michigan Street, take care walking east across busy North Lincoln Memorial Drive; walk south to the North Gate of Summerfest and other festivals
• Walk to the Lakefront, from The Hop's Lakefront Station in the transit concourse of the Couture, you can walk to the shore of Lake Michigan by the Milwaukee Art Museum; from the north side of The Couture on Michigan Street, take care walking east across busy North Lincoln Memorial Drive; walk east to North Art Museum Drive, take the lake walk north past the stunning Milwaukee Art Museum; walk along the Lake Michigan Shoreline here; the statue of General Douglas MacArthur marks the entrance to Veterans Park
• Walk to Lakeshore State Park, from The Hop's Lakefront Station in the transit concourse of the Couture, you can walk to the shore of Lake Michigan to Lakeshore State Park; from the north side of The Couture on Michigan Street, take care walking east across busy North Lincoln Memorial Drive; walk east to Discovery World; and at North Art Museum Drive, near the "Tacos" sculpture ("Wind Leaves"), take the lake walk south into Lakeshore State Park, with its shortgrass prarie and walkways along Lake Michigan

Events

• Gallery Night MKE a quarterly celebration of art
• Doors Open Milwaukee, an annual celebration of architecture, places, culture, and history involving more than 170 sites
• mke Downtown events; includes Downtown Dining Week, Sculpture Milwaukee, Holiday Lights Festival, and more
• Milwaukee's Major events calendar shows lakefront and other events
• Maier Festival Park, 200 N Harbor Dr: Summerfest grounds; large music festival, ethnic festivals, other festivals at various times througout the year; lakefront walkway and children's play area near lakefront

Historic Sites

• First Milwaukee Cargo Pier, near the eastern end of E Michigan St near Discovery World; a Wisconsin Official Marker notes the site of the 1842 cargo pier

Noted Tall Buildings

• Northwestern Mutual Tower, 815 E Mason St, 35-story building, 550.0 feet, 167.6 meters, completed 2017
• The Couture Apartments, 909 E Michigan St: 44-story apartment building, 537 feet, 163.6 meters; completed 2024; tallest residential building in Wisconsin; located at the Lakefront; retail space across the first four floors of the building; expected restaurants; construction photos
• US Bank Center, 777 E Wisconsin Ave: 42-story building, the tallest in Wisconsin, 601.0 feet, 183.2 meters, completed 1973; Galleria Level restaurants
• 833 East Michigan, 833 E Michigan St, 17-story building, 258.0 feet, 78.6 meters, completed 2016
• The Westin Milwaukee, 550 N Van Buren St: 9-story hotel, 114.6 feet, 34.9 meters, completed 2017

Noted Development

• The Couture Apartments, 909 E Michigan St: 44-story apartment building, 537 feet, 163.6 meters; completed 2024; tallest residential building in Wisconsin; located at the Lakefront; retail space across the first four floors of the building; expected restaurants; construction photos
• Lakefront Gateway Plaza, PROPOSED pedestrian plaza: east of The Coutre Building and the Lakefront Station stop of The Hop streetcar and BRT; includes walkway from Couture transit hub over Lincoln Memorial Drive to a four-season plaza serving as the gateway to the Lakefront